12 Steps To Promote A Successful Concert or Show !

12 Steps To Promote A Successful Concert or Show! SEPTEMBER 18, 2012 BY NICK 15 COMMENTS STEP 1: Choose Your Headlining Artist When picking your headliner, a few things to keep in mind are: a) Make sure the artist is popular in the city that you are holding the show. You can do this by going online and checking the popular radio station play-lists as well as asking other promoters. b) Make sure the artist that you’re booking hasn’t been to that city within the last 3 months;. c) If it’s within the budget, try to book an artist who’s performance fee is in the $8,000 range or above. Artist within this range tend to be consistently more profitable, thus the reason they charges this much. If it’s not in the budget, get an artist within your means. d) Negotiate an all-in fee with the artist’s manager or agent. This simply means that you will pay the artist one flat fee and the artist is responsible for their hotel and transportation. e) When you are booking an artist, sometimes the manager or agent will ask you for an Offer Sheet I have example of what that looks like for you. (see sample Offer Sheet). STEP 2: Find A Venue When securing a venue, here are some things you will need to know; a) Find a place with a capacity over 1,000. b) When negotiating with the club owner, make sure that the price includes; security, insurance and that you will keep 100% of the door. Some owners will allow you to keep a % of the bar sales (make sure you ask). c) Make sure the artist has an area to wait in before the performance time. STEP 3: Hire A Promoter What to look for in a promoter: a) Ask local club owners to find the best promoter in town. b) Make sure the promoter has thrown successful events before in your area; c) Negotiate a flat fee that includes flyers, poster and radio. STEP 4: Book A Date Book a Friday or Saturday to ensure a decent crowd. STEP 5: Secure the Venue, the Artist and the Promoter Once negotiations are completed for the club, the artist and the promoter, put down deposits and lock it in! STEP 6: Hire a DJ/Host for the show This is DJ will be responsible for each artist’s show sets and times that they perform. Have someone in charge of all opening acts and make a Master List with the exact show times that each act is performing. Hand that Master List to each act and have it posted on all the walls backstage for all to see. STEP 7: Promote The Show You need to oversee everything and everyone involved with your show to make sure it’s a successful show. a) Make sure the artwork and graphics are really nice and stand out; b) Make sure your show is being promoted through the social networks via facebook, twitter, myspace etc.; c) Make sure to have the artist to record a video drop announcing the show. d) If you have radio as a part of your promotion, create the commercial. STEP 8: Book Opening Acts Have you have ever paid a promoter or sold tickets to open up for a well-known artist? Do you know why you had to pay or sell tickets? Well, let me break it down to you. If you’re a new artist looking for a chance to perform live on stage with a well-known artist than you have experienced that you have to “pay to play”. The promoter of that concert will either charge the new artist anywhere from $500-$1,000 to perform a 5-10 minute show to open up for a well known artist or the promoter will give the new artist 30 tickets to sell and bring back the money to perform that 5-10 show. The promoters charge this to the new artist to help offset the promoter’s costs of the concert. It can benefit both parties if done properly. So, that being said, you are now the promoter and you will need to charge new artists to open up for you and your headliner. We have all been to a show where there are 20 artists performing before the main act performs and we all know how horrible that is. Don’t be greedy, have about 5 acts pay anywhere from $500-$1000 to do a 5 minute show. Offer them a booth to sell merchandise and give them all access passes so they feel like they are a part of the team. STEP 9: Purchase Wristbands and A Stamp You will need 3 different wristbands. a) One All Access wristband. This wristband gives you access to anywhere in the club. People that get this wristband would include the DJ, the Artist, and a hypeman, if they have one (only the people that actually are performing on stage get this wristband) this is important for organization purposes. b) One Backstage/VIP wristband. This wristband gives you access to anywhere in the club except for on stage. The people that get this wristband would include artist management, Celebrities, photographers, press and camera crews. c) One VIP wristband. This wristband gives you access to all the designated VIP areas. This is given out to those who paid for VIP and Celebrities. STEP 10: Sell Tickets I prefer to sell tickets online and at the door only. This eliminates people from copying your tickets and you losing money. a) Pre-sale tickets: I would suggest $20 depending on the area that you are in and the artist that is headlining. b) Tickets at the door: Usually $5 dollars more expensive than pre-sale ticket prices, but use your judgement. STEP 11: The Day of the Show a) Follow up call to Headliner; b) Confirm all opening acts, send them the show times, have them arrive eaarly and make sure they have their show CD; c) Confirm the Dj/Host; d) Map out the club and rope off designated areas, such as backstage and VIP. Speak with all of the security and have them do a trial walkthrough of the route they will have the headliner going when the headliner arrives at the club. e) Stand and the door and collect the money!! STEP 12: Do it All Over Again! Written by: Flossy CEO/Owner www.AskFlossy.com Making Money With Your Music! President of Hoo Bangin Records Www.HooBangin.net Additional Resources: EXPENSE SHEET EXPENSES Venue Rental (Fee includes security for event): $1,500 Insurance: $1,000 Artist Fee (Includes travel and hotel): $8,000 Flyers/Posters/Artwork $250 Radio (if needed): $1,500 Dj/Host $500 Promoter: $300 Wristbands; $15 Total Expenses: -$12,515 REVENUE FROM TICKET SALES Ticket Sales (Average of all tickets) $30 Venue Capacity: 1,000 % of Tickets Sold (conservative #) 75% Gross Ticket Sales: +$22,500 ADDITIONAL REVENUE Opening Acts (5 Acts $500 each) $2,500 Merchandise ($5 Item, average 15% of tickets sold) $600 Sponsors $2,000 Additional Revenue +$5,100 INVESTORS RETURN ON INVESTMENT (ROI) Total Gross Revenue $27,600 Total Gross Expense -$12,515 TOTAL RETURN ON INVESTMENT $16,115 OFFER SHEET Date of Engagement: October 31, 2012 Artist: Artist Name Offer: $8,000 (All Inclusive) Venue: Show Palace Address: San Diego, CA Contact at Venue: (800)555-1212 Event: Ladies Night Out Capacity: 1000 Age restrictions: All Ages Ticket Price: $15 – $25 Type of Event: Concert Performance Time: Midnight Sound Check: 6pm Presenting Radio Station: KIIS Contracting Company Name: Your Company Name Here Contact: Your Name Here Address: Your Address Here Phone: Your # Email: Your Email here

HOW TO PROMOTE A LOCAL CONCERT FOR $0

Yeah, hiring a big-wig PR person would be cool, but your band is probably eating PB&J for breakfast in the back of your van with barely enough money to make it to the next show. How do you promote your shows to get people through the door without taking on more debt or asking your parents for more money to help you make it home in time for Thanksgiving? Plan in Advance Play Weekends (No shit). If given the option, playing weekend dates is much more desirable than playing during the middle of the work-week. Bands, friends, and potential fans probably aren’t going to come out on a Wednesday night at 9PM to see a no-name band play. Booking weekends usually requires advance planning (read 3-4 months) and coordination with the venue. Instead of booking your shows whenever you can, try and think ahead and land a much better show date. Playing weekends brings more money through the door, bigger crowds, and more on-stage confidence. Booking Tip: If you’re trying to get better dates for your band’s calendar and you’re having trouble getting the attention of the booker at the venue you want to play, try putting the date first in your email subject line. Ex: “December 4 – [Band Name] at [Venue Name]?” Putting the date first makes it easier to book you! Get Better Bands This obviously doesn’t help if you’re just starting out, but organizing shows farther in advance can help you share the bill with bigger, crowd-drawing bands. Bands that have a name in town are probably organizing their shows 3-4 months in advance, so reaching out before they fill up their calendar can put you at the forefront of their mind as an opener they may call for a bigger show in the future. Asking a big band to play at a coffee shop next weekend because you agreed to play a last-minute gig is a sign of unprofessionalism. Think ahead. Get Organized Before we start talking about all of the different ways to get people out to your show, I suggest taking 10 minutes to get yourself organized. The different promotional methods outlined below are going to require some information about your band, so getting your shit together now will make your life a whole lot easier when the promotion actually begins. While you may not have a Dropbox or Google Drive folder set-up for your band yet, I find that putting a SHOW INFORMATION document somewhere online that all band members can access is the best way to know that everyone is in the loop and that everyone can pitch in to make things happen. Press Photos There are 3 types of photos you’re going to need. Band Photo A high-resolution (300dpi) press photograph is going to be key to landing good coverage. Believe it or not, some magazines and blogs may run your story just because you have a big, high quality press photo they can put to print (yes, really). If you don’t have already have a high-resolution picture of all of the band members involved in the project, have everyone come over to your place this weekend, sit your ass on the couch, prop your iPhone against the TV stand, and get it done. Show Poster This one might be a bit harder to accomplish if you don’t have an artistic member of the band or don’t know someone willing to help your band out, but you need to figure out a way to make it happen. Show posters are still an integral part of promotion and there are a number of free event-poster sites and templates online that will help you have a professional show poster ready in under 20 minutes if you don’t have a friend you can call. No Graphic Designer Friends? Band Robot has an online flyer designer that’s pretty easy to use. Square Versions The not-so-obvious final type of pictures you’ll need are square versions of your band photo and show poster. Many online event calendars (we’ll get to that in a minute) require square pictures as opposed to 8.5″x11″ or A1 sized designs. Open the pictures up in Photoshop, find an online image editor, or use Microsoft Paint to crop your photos into squares. Show Information These vital pieces of show information can be copy-pasted from a Google or Word Document into show calendars, emails, radio stations pitches, and Facebook event pages. Date, Time, Place, Price The who, what, when, and where of show postings. Get the basics down first. Know when load-in is, when doors open, and what time music starts. People also don’t want to have to hunt for where the show is going to be (your cool, edgy-house show isn’t going to bring anyone out if no one knows where it is). Make everything easy to find and understand. Example: “October 12 (Doors 6PM, Show 7PM). $5 at [VENUE NAME].” Band Bio If you’re not yet the size of Wilco, your band bio doesn’t need to be long. Write 2 sentences about who you are, where you’re from, what kind of music you make, and throw in a self-congratulatory fact about the band. You’re going to be using this in just about every piece of press you try and get, so make it short and sweet. Example: “[BAND NAME] is a psychedelic-folk project from Athens, GA started by University of Georgia music students, Mike Michaels and Jet Jetson. [BAND NAME] played AthFest 2013, opened for the Awesome Allstars, and has had airplay on WUOG 90.5FM. They will be performing at [VENUE NAME] on [DATE/TIME/PRICE].” Bands Playing For every show you’re playing (if you’re on tour), get the full name of each band playing and a URL of where to listen to their music. Put it into a list so you can easily copy and paste it into every event you post. Helping other bands get promoted as well helps keep the community alive! Youtube Live Videos This one is huge and is often left out. Before people go to shows, they want to see what a band sounds like live. Sure, your record sounds good because of autotune and compression, but if you can’t prove you’re worth anything live, no one is going to care. Figure out a way to get a Youtube video of your band singing a song live, even if it’s acoustic, and have the link ready to go. Some calendars require Youtube video links, so it’s a good idea to have one at the ready! Your Website At the bottom of every show listing I like to include the band’s official website URL that links to a location to buy tickets or to find out more information about the show. Songkick and BandsInTown both have embeddable show widgets that allow you to put an upcoming-shows calendar onto your band website. I suggest using a separate “Shows” page on your website so things are easy to find and people who like your music can find out when you’re coming to town again without any hassle. Sample Posting This is a sample posting that I generally copy and paste across event calendars during tours. If you’ve collected all of the information above, this should be pretty easy to put together. “FAKE BAND (fakebandwebsite.com) is a psychedelic-folk project from Athens, GA started by University of Georgia music students, Mike Michaels and Jet Jetson. FAKE BAND played AthFest 2013, opened for the Awesome Allstars, and has had airplay on WUOG 90.5FM. They will be performing at VENUE101 on January 1. Details Where: VENUE101 (Address) When: January 1, 7PM (Doors at 6PM) Cost: $5 Advance ($7 at the Door). Supporting Acts [Band 1] – URL [Band 2] – URL Additional Links Visit fakebandwebsite.com/shows for additional show information and to purchase tickets.” Promoting the Show Ask Other Bands This one shouldn’t even need to be a tip, but I’ve had plenty of shows where the bands sharing the bill haven’t bothered to invite anyone out. These shows usually go on too late and the last band is stuck playing to the sound guy, the bartender, and the drummer from the opening act who doesn’t have to work in the morning. Don’t let this happen. As you’re setting up shows, encourage every band to bring out a set number of people. If your fee to rent the venue for the night is $75 and tickets are $5 each, then each of the 3 or 4 bands playing has to try and get 4 people out to cover costs. If a band can’t bring out 4 people, you either shouldn’t be playing with them or you shouldn’t be paying $75 to play at a venue. If everyone works to bring out a few friends, the end of the night may mean the bands break even instead of paying out of pocket to play for no one. Local Event Calendars I don’t care what town you live in, I guarantee there are event calendars for your city. Googling “[CITY NAME] event calendar” is a pretty good way to find them. These event calendars almost always allow community submissions that go to the editors for review. In smaller cities, I’m usually able to find 3-4 calendars that accept public submissions. Using the sample posting from earlier, I copy and paste all of the information I need into each show listing submission. It’s in these event calendars that you’ll see why we needed 3 different promotional images as well. Some calendars only accept high resolution press photos to promote the event, while others only allow you to use a cropped show poster. Follow the event posting guidelines to ensure your event doesn’t get taken down for policy violations! Use Youtube Links and Embedding: On “fancier” event calendars (like ones hosted by the Eventful software), you’ll sometimes see the ability to embed a Youtube video to help promote the show. In many cases, I usually throw a Youtube URL at the bottom of each listing anyway. After looking at the video statistics on Youtube of some live-videos one of my artist’s has, traffic definitely comes from event listings back to Youtube. Don’t miss out on additional traffic. Social Media Youtube Videos with Concert Dates There’s a folk duo out right now called the “Milk Carton Kids” who have a kick-ass Youtube presence. For every tour they announce, or even a major show, they post a live Youtube video of them performing one of their popular songs with the tour dates pasted over the image (Link below). These videos waste no time in telling viewers when and where the band is playing, as well as giving a preview of the kind of show concert-goers can expect. Annotations Annotations are the small in-video “popups” that give additional information about what’s on-screen. They’re usually found at the end of videos with a call to action like “Be sure to subscribe by clicking here!” In conjunction with concert date videos (mentioned above), annotations can let you add ticket links, additional show information, or contests to offer free tickets to those who click the link. Facebook Events Use Facebook event postings to invite your personal friends out to shows. Also, be sure to make each Facebook event ‘Public’ so that it shows up in the general event calendars that all users can access. Making an event invite-only or unavailable for search will isolate a potential show-goer from coming if they’re looking for something to do on Friday night and your event is no where to be found. In each event listing, use something similar to the sample posting above that includes who’s playing, when the show is, how to listen to the music, and how much it’ll cost to get in. Media Rich Postings Pictures are king on Facebook. If your post doesn’t have a picture in it, there’s a good chance it’s going to go completely ignored in the news feed. When announcing shows, try to use a brand new press photo or a bright show poster to catch the attention of Facebook browsers. Put all the relevant information you can into the image, but avoid using too much text. Keep it simple. Tagging Facebook gives you the ability to tag other pages in your posts about shows. Use these @tags to mention each band playing that night, as well as the venue you’re playing at. When someone else’s page has been tagged, it’s very easy for them to share the post with their own followers. Twitter There’s not much to say in the way of Twitter promotion, other than I like to post about shows the day before they happen and the day of. Tweets lose their power pretty quickly, so posting as soon as an event happens is much more powerful than trying to plan out a long-term strategy. Local Press & Radio You’ve gotten your show onto local event calendars (and included all of the information you can!), you’ve asked all of the other bands playing to help bring people out, you’ve promoted the show on your social media pages, and you have a snazzy event poster. Getting the show covered by the local press is the last bit of a push you can get. Local Music Blogs The last bastion of hope for indie bands is found on local music blogs across the country. With enough lead-time, and assuming your music is something they like, local music blogs are pretty receptive to posting about local show happenings. If you can offer a piece of exclusive content to a blog that you’re not making available anywhere else (a new song, a new live video, or even a ticket giveaway), you can usually ask nicely for a show-writeup, or at least a mention in their “weekly-roundup” style posts. Not every music blog is the same (duh), so before you blanket email every music blogger in your city, do some damn research. Find out what kind of music the blogger likes, what they normally post about, and try to ask if they’ll cover your show in a similar way to their normal coverage style. Can’t Get Through?: Follow up! Follow up! Follow up! After you’ve sent your initial email and haven’t heard back, wait about 4 days before sending a quick follow up email asking if they’ve had a chance to check out your music yet and if they’d be interested in covering the show. I usually send 2 or 3 followup emails depending on the size of the blog I’m trying to get coverage on. Blogger friends of mine have said on bad days they can get up to 150 emails in their inbox from bands looking to be mentioned. You know whose emails get opened? The ones who keep showing up at the top of the inbox list. Local Radio Stations (In-studio Performances) Local radio in-studio performances can be tricky to coordinate if you’re planning a full tour, but if you just have some one-off dates and have enough time leading up to the show, getting an on-air performance with a local radio station may not be as hard as you think. Like music press, local radio stations thrive on exclusive content. Bands that email the local NPR affiliates that they’re coming through town and would like to do an in-studio performance before their show and give away some free tickets are usually welcomed. In more music-oriented cities, the local stations may even already have in-studio performance time built into their calendars for weekly (or daily) performances. Remember that larger radio stations owned by Clear Channel (i.e. all of commercial radio), don’t really have much they can do for local bands or artists. Local NPR, public radio, and college stations are the best place to look for on-air performance opportunities. Some cities off the top of my head that go above and beyond the call of duty are WDVX in Knoxville, TN. WDVX hosts a daily radio show called the “Blue Plate Special” that has touring (and local) acts perform in front of a live studio audience for a live-broadcast during lunch hours every afternoon. Also, Lightning 100 here in Nashville gives opportunities to touring bands to do in-studio shows and offer ticket giveaways. Again, Google is your friend. It’s pretty easy to find which stations are playing local music in rotation and which ones may be open to you coming through and playing some songs before a show. On Air Play? Because the title of this article implies that all of the promotional efforts used should cost $0 to the band (except maybe a little gas), I didn’t want to include on-air radio play as a suggestion. Executing a college radio campaign, or even a non-reporting station campaign, is fucking expensive. There’s no way around it. Some stations are moving to a digital-only submission approach, but most radio stations still want a physical press package in the mail. If you’re struggling to pay rent, forking over money to mail your CD and press kit in to the local station for a chance at some radio play isn’t usually worth it just for a single show. Conclusion Being organized, along with some advance planning, can help turn your dive bar show from a no-show affair into something memorable. While you probably won’t rake in money at the end of the night, promoting your shows properly with the free resources you have available may be able to add a few dollars to your band fund that can be reinvested for the next show or tour you have.

INCREASE EVENT TICKET SALES WITH 10 CREATIVE MARKETING TIPS

INCREASE EVENT TICKET SALES WITH 10 CREATIVE MARKETING TIPS Daniel MendelsonDaniel Mendelson Apr 17, 2015 1:29:00 PM As an event planner, have you had to face the problem of ticket sales remaining stagnant as event day approaches? Maximizing ticket sales at your event or conference can often be a challenging endeavor. Selling tickets is not just about marketing your event, but also requires sales savvy and an understanding of your audience. In order to help event professionals struggling to increase their ticket sales, we've put together an actionable guide based on event marketing best practices. 1. Create A Competition Creating a competition is a great way to promote your event and boost ticket sales. Just make sure to keep it relevant, like offering an award to the attendee who can generate the most ticket sales through referrals. To create a competition like this, you can use your event management platform to create a custom tracking link for those who opt into the competition. Whoever opts into the competition can share that link with friends and colleagues, and because it's trackable, you'll be able to see how much revenue that a participant has generated. The person who generates the most ticket sales can be awarded a prize during the event. This example can be especially beneficial as it could incorporate social media, which is great for increasing ticket sales as well as for generating awareness of your event to a larger audience. 2. Build A LinkedIn Group Creating a group for your event on LinkedIn can really help to score more ticket sales. LinkedIn Groups allows for collaborative group discussion, which is an effective way to organically generate conversation surrounding your event. Make sure to make the group you've created public so that you can invite both registered attendees and non-registered attendees whom you think will be interested in attending. Not only would you be integrating your event throughout social media but you would also be exposing your event to many qualified people in your industry. Be sure to include a direct link to your event registration platform within your LinkedIn Group. An additional benefit of LinkedIn Groups that can help you increase event ticket sales is that Group members automatically receive updates about Group activity via email. That means that you'll be engaging members not only on social media, but also via email. As we've discussed before, email marketing is another great way to increase event ticket sales. (Talk about killing two birds with one stone). 3. Create Different Ticket Types And Discounts When considering an event management platform, be sure to choose one that offers the option of selecting different types of tickets. For example, you can offer a premium ticket option, an early-bird option, as well as an option for those who can’t attend the entire event. Multiple ticket types allow you to accommodate a larger audience, and that means you can increase event ticket sales. Offering discounted tickets to groups is also a great tip for selling more tickets. The Fundraising Authority notes that a great way to sell to groups is to contact the sponsors for your event and, ask your sponsor to bring their company to your event. Make sure the sweeten to deal by offering your sponsor discounted group pricing. Bizzabo Blog Subscription 4. Advertize In The Space You Already Own Putting event promotions in creative places like your email signature or your social media cover photos is an easy and 100% free way to let your audience know about your upcoming event. You should also include a link to the ticket-purchasing page or registration of your event website. In order to further increase event ticket sales, consider inserting a pop-up or banner on your event website. Sumo Me offers a free pop up that can easily be installed on your event website. 5. Implement A Facebook CTA Facebook CTA, or "Call To Action" is a tool that helps Facebook events connect more closely to an event organizer's goal: increase event ticket sales. By inserting a CTA on your Facebook page, you can easily direct already engaged fans and followers directly to your event website registration page. To implement Facebook's CTA, first, create a Facebook page for your event. Then, while viewing your Facebook page as an administrator, click the button that's labeled "Create A Call-To-Action Button." Facebook will bring you to a pop-up screen where you can modify the CTA text, and insert a link to your event website. Increase Event Ticket Sales With FaceBook CTA 6. Use Your Speakers’ Networks To Increase Event Ticket Sales Using your speakers’ online networks can really help to increase ticket sales to your event or conference. Ask your speakers to use their social media accounts as a platform to promote the event is something event organizers should consider. Good conference or event speakers should naturally want to promote your event on their social media accounts, if more people attend your event, more people could also attend their sessions. Conference speakers naturally want as many people to attend their sessions as possible. It reflects well on them and provides them a better opportunity to promote their personal brand or service, at least tacitly, to event attendees. In addition to encouraging speakers to share information about your event on their social media profiles, you can also ask them to write a guest post for your event website blog. They can write about their area of expertise, which can really help to get potential attendees interested in your event, and thus can help you to increase event ticket sales. Additionally, you can then promote that blog post on your social media channels and via email marketing. 7. Reach Out To Past Attendees Another way to reach a larger audience, and therefore increase your ticket revenue, is to reach out to past attendees. You can reach out by sending a tailored email reminding them of your past event and potentially offering a discount to your next one. This personalized approach creates a sense of exclusivity, which can help turn a past attendee into a loyal fan. Sharing media and images from the previous event can also get them excited about your next event (especially if they happen to be in the images or video you shared!) 8. Create An Email Newsletter Newsletters can be the most successful event marketing tool, that's because email newsletters are usually sent to an audience that has already opted into your company’s updates. Therefore, the chances of this audience following through with purchasing an event ticket after seeing an event listed in the newsletter are higher because the audience is more engaged from the start. The beauty of email marketing is that emails can be targeted to various recipient types. So for example, if you have a list of startup founders and another list of CMOs, you can send them two completely differently worded emails that reflect different value propositions that will uniquely appeal to these two types of attendees. Sending segmented marketing emails can truly help you to increase event ticket sales. To help you segment your emails, consider using a stand alone email marketing platform or an all-in-one event management platform that allows you to manage contacts and send emails. Either way, sharing targeted information with potential event attendees is a great way to increase conference ticket sales and spread the word about your event to highly qualified people. 9. Promote Your Next Event Right When The Current One Ends What better way to secure ticket sales than directly after an event has concluded, when you have a whole group of potential attendees who have just had a great experience at the event they just attended. Offering an early-bird discount to those who choose to purchase tickets for your next event is a great incentive to increase event ticket sales. After all, exclusivity and a sense of urgency are great motivational factors for your potential attendees to make the move and buy an event or conference ticket. 10. Make A Creative Event Name With Strong Branding Although this seems simple, it can make a huge difference. Using a creative name for your event will catch more people’s eye than a mundane or long, complicated name. Strong branding is very important to selling more event tickets. A well-designed and cohesive logo, brand, and event name across the board can do wonders for the power of your event by making it easier for attendees to find in search, and easier to remember in general. Bonus! Make Sure Your Event Website Is Discoverable Online If a potential event attendee is searching for a great event to go to, you want your event website to show up. In order for that to happen, you'll need to make sure your website is structured to have perfect SEO (Search Engine Optimization). While SEO can be a tricky thing to perfect, we've created a free white paper designed specifically to help event professionals improve their ranking on Google search, and thus attract more qualified visitors to their event website. Fill out the form below to get a free SEO eBook! Bizzabo Blog Subscription Topics: Event Industry, ticket sales